Our story
When everything else failed, the roots remained.
A few years ago the two of us were losing the same argument with our own lungs — a cough that would not clear, a chest that felt heavier every winter.
Like most people, we tried everything on the shelf. Prescriptions. Syrups that promised the world in three days. Synthetic bottles with long names and longer disclaimers. The results were the same each time: a temporary quiet, and then something worse than where we started.
What bothered us as much as the failure was the dishonesty around it. Labels making promises nobody intended to keep. Preservatives and stabilisers doing the work the ingredients were supposed to do. Poor raw material hidden behind a proprietary blend so nobody could check the ratios.
Frustrated, we went backwards instead of forwards — to the kitchens we grew up in, where a grandmother ground fresh herbs by hand and made a drink that nobody marketed to anyone. It was a small realisation, and an obvious one in hindsight: the body does not need complicated chemistry. It needs things it recognises.
Ayurique Herbals came out of that search. We took those time-tested household remedies and rebuilt them to modern safety standards — the same herbs, weighed properly, ground properly, and sent to an accredited laboratory before any of it reached a jar. No added sugar, no substandard raw material, no preservatives, no stabilisers. We refused all of it, and the shorter shelf life is the price we pay for that.
We made the thing we needed. You should not have to spend years looking for yours.
Ajay Shukla & Harshit Chandra
Co-founders, Prayagraj
The founders
Two people, one problem.
Blank for now
Two or three sentences each on your background, and why you are the right people to be doing this. A photograph of each of you would do a great deal here.
The Ayurique standard
Four rules we do not bend.
Whole herbs
Never cheap standardised extract. The whole plant material, weighed to the formula.
Nothing added
No preservatives, no stabilisers, no fillers bulking out the weight, no colour.
Tested before packing
Every batch goes to an accredited laboratory. A batch that fails does not ship.
The full formula
Every ingredient, printed. There is no proprietary blend hiding the ratios.
One jar, one course
